Alaska state Sen. Lesil McGuire is airing her first radio ad—a $5000 buy—in her quest to be lieutenant governor. McGuire is running against Anchorage Mayor Dan Sullivan in the Republican primary, who, to my knowledge, has not yet begun running ads. While Sullivan will likely go after the more conservative primary voter, McGuire is positioning herself as a listener, a “visionary” and a “consensus builder,” one who would appeal to audiences tired of leaders displaying “too much arrogance and disregard for what matters.” Click on the hyperlink to listen to the spot.
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Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
